State of Google Ads
Median performance across advertiser accounts, broken down by spend tier, campaign type, vertical, and device. Upload your Google Ads data in My Data to see how your account compares.
How does your account compare?
Add your Google Ads data to see your CTR, CVR, CPA and ROAS next to these benchmarks. Your data stays in your browser.
Account-wide benchmark metrics across the latest reporting quarter.
Start here to understand the account-wide baseline before drilling into the cuts that explain where performance is won or lost.
How performance differs between accounts optimizing for leads versus online sales.
This split tells you whether the optimization story is driven by lead quality or revenue efficiency, which changes what to fix next.
Accounts are grouped by total quarterly ad spend: <$10K, $10K–$50K, and >$50K.
Spend tier helps separate scale effects from genuine efficiency advantages, so you can benchmark against the peers you actually resemble.
Search, Performance Max, Shopping, Demand Gen, and Display campaigns.
Campaign mix shows where budget is concentrated and whether the next opportunity is incremental reach, conversion quality, or efficiency.
Median performance across eight major industry verticals.
Vertical context prevents broad averages from hiding the market conditions that shape your achievable performance.
Desktop, mobile, and tablet performance side by side.
Device splits reveal where experience, intent, or landing-page friction may be creating avoidable conversion gaps.
Want to explore the optimization opportunities in your account?
Try Optmyzr with a guided benchmark review.